Starting up new digital businesses

Develop and validate a scalable economic model using digital technologies right from the time when they were available.

- MFB Website in progress. Last updated August 2021 -

The best way to predict the future is to create it.

In 2012 my phone before starting Android development could only send SMS and had no internet connection. I started with Mobile Development when internet plans were expensive, phones small and Android was running Honeycomb (v.3.0). My first App was backwards compatible with Froyo (2.2) and Gingerbread (2.3).

Curiosity brought me to develop a long time dreamt product to help people stop snoring. Java, Android know-how and tools, digital signal processing and invention to develop an App with an algorithm to detect the sound of snoring. Lots were the problems faced and solved. Long were nights.

That was the time when the Startups started to florish. New and more resources for developers were made available and all possibilities were at your finger tips.

Google Startup Pack (2014)

SnoreWare was sponsored with the Google Startup Pack in 2014 worth $20.000 in Google cloud, free trainings and contact to Google consultants. This was of course a pump of motivation but also of resources. The money was used to prototype the backend of SnoreWare, using an AppEngine on the Google Cloud Platform and also to afford one of the expensive support plans that Google had available at that time. With this, my development and configuration questions could be escalated and got answers directly from the engineers developing the platform. It was also an excellent source of knowledge.

Google Launchpad (2015)

SnoreWare was one of 13 startups selected by Google and participated in Berlin in the Google Launchpad, a program that was taking place twice a year for one week with Google selected startups.

During those five days, with already a working Minimum Viable Prototype five different aspects of the business and the solution were analysed. Our team discussed aspects related to technology, User experience, Monetization, Funding and pitch with consultants coming from the organisation.

I am from Barcelona but I lived in Berlin from 2008 to 2016 where I mingled in the Startup Scene.

First SnoreWare prototype

Snore algorithm testing

This yellow moon was the original Snorek logo. This video was used when performing testing of the snore detection algorithm

Google Launchpad teaser

Video summary of the Launchpad program in Berlin


SnoreWare pitch deck

  • SnoreWare Pitch Deck
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  • SnoreWare Pitch Deck

  • SnoreWare Pitch Deck

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  • SnoreWare Pitch Deck
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  • SnoreWare Pitch Deck
  • SnoreWare Pitch Deck
  • SnoreWare Pitch Deck
  • SnoreWare Pitch Deck

SnoreWare became Snorek App

Snorek App is available at Google Play in eight different versions targeted to different user groups. Install it from the icons below or Read more here

Snorek App Graphics

There are multiple graphics available which belong to the different Snorek App versions. Some of them are included and some others can be subscribed

To know more about the Snorek App and to install it visit the Snorek App page or click install in the App icons above these lines.

All night snoring overview

All night snoring overview

Breath frequency between two snores

Breath frequency between two snores

Awaken times with snores per 15 minutes

Awaken times with snores per 15 minutes

Snore and snore noise level per 15 min

Snore and snore noise level per 15 min

Snore occurrences every 15 minutes

Snore occurrences every 15 minutes

Snores and warnings in one graph

Snores and warnings in one graph

Snores classified by inspiration time

Snores classified by inspiration time

Snores longer than 10 seconds

Snores longer than 10 seconds

Snoring loudness overview

Snoring loudness overview

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